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VWO Reviews

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Overall Rating

4.0
6 Reviews
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About VWO

Turn your visitors into paying customers. Set up your first experiment right away.

VWO Pros & Cons

The pros of using VWO include:

  • A/B Testing: Enables businesses to conduct qualitative and quantitative visitor research.
  • Conversion Optimization Platform: Helps in building an experimentation roadmap and running continuous experiments on digital properties.
  • Ease of Implementation: VWO is easy to implement and use.
  • Full-Featured Testing Platform: Offers a reasonable price for its extensive features.
  • Empowers Marketers: Allows marketers to create and measure A/B tests without a huge reliance on IT and technology support.
  • UX Tools Suite: Provides tools to understand users and test ideas.

The cons of using VWO are:

  • Lack of Default Reporting Information: Goals have to be specified per campaign.
  • Coding View for Variants: There is a lack of live preview of changes.
  • Recommended for High Volume Traffic: May not be as effective for websites with lower traffic volumes.

These points highlight the strengths and weaknesses of VWO, offering a comprehensive toolset for website optimization while also noting areas that may require additional consideration or resources.

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VWO Customer Reviews (6)

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Kauan Araujo
Kauan Araujo
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Mar 31, 2023
Greenville Briggs
Greenville Briggs
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Mar 31, 2023
Virginia Long
Virginia Long
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Mar 31, 2023
Henry Connor
Henry Connor
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Mar 28, 2023
Uta Wurfel
Uta Wurfel
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Mar 28, 2023
James Shell
James Shell
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Mar 27, 2023

VWO Customer’s Q&A

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VWO Features and Benefits

Key features and benefits of VWO include:

Comprehensive Experimentation Platform: Allows end-to-end optimization of digital user journeys to deliver exactly what customers want.

Experimentation: Test anything across digital properties with seamless integration of customer data for targeted experiments.

Web Testing: Optimize websites using sophisticated experiments, behavioral data, and quick deployment of personalized experiences.

Mobile App Testing: Monetize mobile app users by testing their experiences and tracking their behavior.

Server-side Testing: Leverage server-side flexibility to test and rollout complex features straight from the backend.

Personalization: Build tailored experiences for specific user segments using customer data from various sources.

Insights: Utilize qualitative customer analytics to understand evolving user behavior and transform these insights into actionable, testable hypotheses.

Data Management: Collect, enrich, and unify visitor data to amplify customer-centric growth.

Integrations: VWO's agile, event-driven architecture offers a holistic 360-degree view of the customer, making instant decisions with real-time customer data.

Technology: Experience lightning-fast optimization, driven by dynamic CDN technology and the robust Google Cloud Platform.

These features and benefits position VWO as a versatile platform for optimizing digital experiences and maximizing conversions through data-driven UI and server-side enhancements.

VWO Pricing

The pricing for VWO is structured into different plans to cater to a variety of business needs. The plans are as follows:

  • Starter: This plan is suitable for businesses wanting to get started with experimentation. It includes A/B Testing, Split URL Testing, and Mobile Website Testing among other features.
  • Growth: Designed for small businesses looking to expand their optimization program. It offers everything in the Starter plan plus Unlimited Variations, Unlimited Goals/Metrics, and OS Targeting.
  • Pro: Aimed at mid-sized businesses seeking to scale their optimization process. It includes everything in the Growth plan plus Multivariate Testing, Multi-Browser QA, and Cross-Domain Campaigns.
  • Enterprise: For large teams, agencies, and enterprises focused on optimization. It provides a full-featured trial for 30 days, after which users can continue using the product free using the starter plan or explore other plans.

Each plan is designed to meet the specific needs of different sizes and types of businesses, from those just starting out with experimentation to large enterprises looking to optimize at scale. Users can start with a free trial and choose the plan that best fits their business requirements. The exact pricing details are available on the VWO website.

Payment Method

VWO.com supports various payment methods. These include Visa, Mastercard, Discover, American Express, Diners, JCB, PIN debit cards with the Visa or MasterCard logo, and PayPal. For any changes in the subscription plan, reaching out to support@vwo.com is suggested.

It's important to keep accurate billing information for the VWO account. Any discrepancy in billing information could impact the billing process for the account. The billing information can be viewed and updated in the Settings > Billing & Invoices section of the account.

VWO uses the 2Checkout payment gateway platform to process billing transactions and payments. This requires the email address to be registered with 2Checkout, through which the VWO billing service and subscriptions can be managed.

To change the billing information, one needs to log in to the VWO account, click the gear icon on the top right, and go to Billing & Invoices. In the Billing Information section, click Edit Information. The Change Billing Information pop-up allows editing of details like First Name, Last Name, Billing Email Address, Company Phone, VAT ID.

The payment details, which include the payment method and the Credit Card number in the anonymized form (if the payment method is Credit Card) and the Billing Address, can be modified in the 2Checkout portal. To modify the payment details, click on Edit on 2Checkout.

For any modifications in the billing address, reaching out to support@vwo.com is suggested.

VWO FAQs

FAQ

VWO Alternatives

Here are the top 10 alternatives to vwo.com:

  1. AB Tasty
  2. Optimizely Web Experimentation
  3. Kameleoon
  4. Monetate
  5. SiteSpect
  6. Instapage
  7. Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
  8. Dynamic Yield
  9. Optimonk
  10. Convert

These platforms offer various features for website optimization, including A/B testing, personalization, and analytics. They cater to businesses looking to enhance their digital assets and improve conversion rates. Each alternative has its unique set of tools and pricing structures to suit different business needs and goals.

FAQ

How To Open A VWO Account?

To open an account on vwo.com, follow these steps:

  1. Visit the VWO website.
  2. Navigate to the Getting Started section.
  3. Learn about the different VWO Products.
  4. Set up the VWO account by providing the necessary details such as email, company information, and website URL.
  5. Configure account settings, which may include visitor counting logic, two-factor authentication (2FA), and general information.
  6. If needed, configure the VWO SmartCode on your website.
  7. Complete the profile details and change your password if necessary.
  8. Review and update your billing information if you are opting for a paid plan.
  9. Explore the VWO Products to understand how they can help optimize your website experience.

Remember, the exact steps may vary slightly depending on the specific requirements and the user interface of the website at the time of account creation. If further assistance is needed, the VWO support section provides comprehensive guides and FAQs.

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